Understand the value chain network, understand the market, understand the industry and understand the customer
Journal of Transport and Supply Chain Management
| Field | Value | |
| Title | Understand the value chain network, understand the market, understand the industry and understand the customer | |
| Creator | Walters, David | |
| Description | Supply chain management is under pressure as many organisations use it as a means of producing cash through cost-efficiency programmes (Walters and Rainbird: 2007). This paper discusses the increasing application of a value chain network approach, one that uses network management and the assumption that “customer centricity” replaces efficiency decisions with effectiveness decisions and in doing so results in improved marketing and financial performance. This paper uses examples from a wide range of organisations and industries to illustrate the increasing application of the concept. | |
| Publisher | AOSIS | |
| Date | 2009-11-15 | |
| Identifier | 10.4102/jtscm.v3i1.57 | |
| Source | Journal of Transport and Supply Chain Management; Vol 3, No 1 (2009); 96-119 1995-5235 2310-8789 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://jtscm.co.za/index.php/jtscm/article/view/57/53
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