Gender representation in Christian book covers: A case study

Verbum et Ecclesia

 
 
Field Value
 
Title Gender representation in Christian book covers: A case study
 
Creator Viljoen, Stella Koenig-Visagie, Leandra
 
Subject Visual Culture Studies; Cultural Studies; Art History Christianity; femininity; gender; masculinity; stereotypes
Description In this article, we described how gender is represented on two Christian book covers by popular author, John Eldredge, namely Wild at Heart. Discovering the Secret to a Man’s Soul (2001) and Captivating. Unveiling the Mystery of a Woman’s Soul (2005). Through semiotic visual analysis, we explored how the active male–passive female opposition functions on these covers. This opposition is constructed by visually associating the male figure on the cover of Wild at Heart with active outdoor adventurism and the female figure on Captivating with passive situatedness in nature. The titles of the two books also contribute to positioning the male as active and the female as passive. We further investigated how certain myths are created on these covers in support of an active male–passive female opposition and its underlying ideologies. The cover of Wild at Heart creates and also taps into the colonial myth of conquest. The cover of Captivating creates and taps into the myth of the fairytale and visually represents the female figure in a whimsical manner, thus constructing her as a representation of the spiritual or divine. The article questioned the role this information design plays in prescribing the expectations of gendered identity.
 
Publisher AOSIS
 
Contributor
Date 2011-04-01
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Semiotic anaysis
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/ve.v32i1.487
 
Source Verbum et Ecclesia; Vol 32, No 1 (2011); 9 pages 2074-7705 1609-9982
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://verbumetecclesia.org.za/index.php/ve/article/view/487/562 https://verbumetecclesia.org.za/index.php/ve/article/view/487/686 https://verbumetecclesia.org.za/index.php/ve/article/view/487/561 https://verbumetecclesia.org.za/index.php/ve/article/view/487/560 https://verbumetecclesia.org.za/index.php/ve/article/downloadSuppFile/487/227 https://verbumetecclesia.org.za/index.php/ve/article/downloadSuppFile/487/228 https://verbumetecclesia.org.za/index.php/ve/article/downloadSuppFile/487/229 https://verbumetecclesia.org.za/index.php/ve/article/downloadSuppFile/487/230
 
Coverage — — Book covers
Rights Copyright (c) 2011 Stella Viljoen, Leandra Koenig-Visagie https://creativecommons.org/licenses/by/4.0
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