Mobile banking in South Africa: A review and directions for future research

South African Journal of Information Management

Field Value
Title Mobile banking in South Africa: A review and directions for future research
Creator Chigada, Joel M. Hirschfelder, Benedikt
Subject commerce; marketing; information communication technology digital marketing; mobile banking; mobile money
Description Background: The purpose of this study was to review existing research on mobile banking diffusion and investigate the adoption of mobile banking in sub-Saharan Africa (SSA).Objectives: Based on the failure of the M-Pesa in South Africa, this article also attempted to determine why mobile money service systems are difficult to apply transnationally.Method: This was a literature survey, analysing mobile money literature during the period 2006–2016. Because of the current explosiveness of mobile money in SSA, the focus of this literature survey was limited geographically to South Africa, Zimbabwe and Kenya.Results: The results of the literature survey and the real-world examples mainly show that a transnational application of mobile money service systems is difficult to implement.Conclusion: This research elucidates the demand and need for mobile money service systems in SSA while underlining the explosiveness promoted mainly by rapid technological progress.
Publisher AOSIS
Contributor Self-funded
Date 2017-07-26
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Research paper
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajim.v19i1.789
Source SA Journal of Information Management; Vol 19, No 1 (2017); 9 pages 1560-683X 2078-1865
Language eng
Coverage South Africa Sub-Saharan Africa —
Rights Copyright (c) 2017 Joel M. Chigada, Benedikt Hirschfelder