Record Details

Period of internet usage: An indicator of the buying behaviour of internet users?

South African Journal of Economic and Management Sciences


 
 
Field Value
 
Title Period of internet usage: An indicator of the buying behaviour of internet users?
 
Creator du Plessis, PJ Mostert, PG North, EJ
 
Description This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly influenced the decision to purchase via the Internet. Another finding was that the period of Internet usage significantly influenced whether those shopping on the Internet searched for, or considered searching for, product and service information online prior to purchasing from non-Internet-based sellers.
 
Publisher AOSIS Publishing
 
Contributor
Date 2015-07-23
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article
Format application/pdf
Identifier 10.4102/sajems.v7i1.1429
 
Source South African Journal of Economic and Management Sciences; Vol 7, No 1 (2004); 75-88 2222-3436 1015-8812
 
Language eng
 
Relation http://sajems.org/index.php/sajems/article/view/1429/552