Engaging users through social media: A systematic review of academic library practices in higher education
The Journal of Social Media
| Field | Value | |
| Title | Engaging users through social media: A systematic review of academic library practices in higher education | |
| Creator | Pasipamire, Edmont | |
| Description | Background: This systematic review explores how social media is being harnessed by academic libraries in higher education to strengthen communication, expand outreach and enrich user engagement.Objectives: Guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, peer-reviewed studies published between 2010–2025 were identified through searches in Scopus, Web of Science, Education Resources Information Center (ERIC), Academic Search Ultimate and Google Scholar.Method: Twenty eligible studies were examined using the PICO (Population, Intervention, Comparison, Outcome) strategy to frame inclusion criteria and assess outcomes.Results: The review finds that social media platforms are increasingly applied to promote resources, enable real-time interaction and foster collaborative learning environments.Conclusion: Nonetheless, barriers such as uneven adoption, insufficient staff training, and institutional policy gaps constrain consistent implementation. The synthesis identifies successful approaches, including targeted platform selection, development of interactive content and cross-departmental collaboration.Contribution: The study offers useful insights for library professionals and policymakers looking to optimise the advantages of social media integration while addressing obstacles in higher education contexts by compiling global evidence. | |
| Publisher | AOSIS | |
| Date | 2026-01-14 | |
| Identifier | 10.4102/jsm.v2i1.4 | |
| Source | The Journal of Social Media; Vol 2, No 1 (2026); 12 pages | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://thejournalofsocialmedia.org/index.php/jsm/article/view/4/19
https://thejournalofsocialmedia.org/index.php/jsm/article/view/4/20
https://thejournalofsocialmedia.org/index.php/jsm/article/view/4/21
https://thejournalofsocialmedia.org/index.php/jsm/article/view/4/22
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