Exploring strategy message affordance as mediator to strategy translation for enhanced implementation
Acta Commercii
| Field | Value | |
| Title | Exploring strategy message affordance as mediator to strategy translation for enhanced implementation | |
| Creator | Serfontein-Jordaan, Muriel Pretorius, Marius Kunz, Leanne Letsholo, Rebaona | |
| Description | Orientation: Strategy implementation remains a persistent challenge in strategic management, with many organisations failing to bridge the gap between formulation and execution.Research purpose: This study introduces the concept of strategy message affordance and investigates its role in enabling effective strategy translation, which is posited as a precursor to enhanced implementation outcomes.Motivation for the study: Given the ongoing implementation gap observed in organisations, there is a need to explore alternative explanatory mechanisms better understand and address implementation failures.Research design, approach and method: Using a qualitative research design, the study draws on semi-structured interviews conducted across two case organisations. Thematic analysis was used to identify patterns relating to message interpretation, strategic alignment and implementation dynamics.Main findings: The study finds that enhanced implementation is enabled when the strategy message is consistently and personally conveyed, supported by inclusive organisational culture, cohesion and open communication. Furthermore, a management team that engages directly, demonstrates contextual awareness and recognises employees as individuals fosters trust, leading to improved strategic alignment at lower levels.Practical/managerial implications: Organisations aiming to improve strategy execution should invest in deliberate, contextualised communication strategies and foster leadership behaviours that build interpersonal trust and collective understanding of the strategic agenda.Contribution/value-add: This study advances the strategic management literature by conceptualising SMA and linking it to implementation success via the mediating role of strategy translation. | |
| Publisher | AOSIS | |
| Date | 2026-01-13 | |
| Identifier | 10.4102/ac.v26i1.1442 | |
| Source | Acta Commercii; Vol 26, No 1 (2026); 11 pages 1684-1999 2413-1903 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://actacommercii.co.za/index.php/acta/article/view/1442/2897
https://actacommercii.co.za/index.php/acta/article/view/1442/2898
https://actacommercii.co.za/index.php/acta/article/view/1442/2900
https://actacommercii.co.za/index.php/acta/article/view/1442/2901
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