Modified Delphi techniques use in social media cognition and knowledge transfer

South African Journal of Information Management

 
 
Field Value
 
Title Modified Delphi techniques use in social media cognition and knowledge transfer
 
Creator Nyambandi, Fradreck De la Harpe, Andre Twum-Darko, Michael
 
Subject — innovative business environment; knowledge transfer; social media; social technical theory; Delphi technique
Description Background: Knowledge transfer (KT) (awareness, disseminating and applying experiences for innovation or competitiveness) faces complex social and technical challenges across individual, organisational and international domains.Objectives: The purpose of this article was to explore social media (SM) factors offering some potential solutions to innovative environments, rooted in Social Technical Theory.Method: Expert opinions were gathered using a mixed Delphi technique and snowball sampling, resulting in 31 refined responses from an initial 51. Data analysis was conducted using International Business Machines Corporation (IBM)’s Statistical Package for the Social Sciences (SPSS) and Microsoft Excel.Results: The success of KT via SM depends on system design, tasks, and organisational factors like structure, leadership, technology and culture.Conclusion: Emphasising the need for interdisciplinary collaboration, the study highlights the fusion of expertise from diverse fields, fostering innovative solutions and addressing critical issues such as innovation through technological integration. In essence, this study provides a holistic understanding of KT using SM in navigating the intricate interplay of organisational structures, groups and interconnections, a complex network within which KT unfolds. Social media perspectives are a catalyst in shaping ethical technology innovation or advancements with societal values.Contribution: The study contributed by generating propositions in SM use in business collaboration tasks and KT. Key methodological contribution has been the application of the modified Delphi technique in the collection, analyses of data and interpretation of results.
 
Publisher AOSIS
 
Contributor Cape Peninsula University of Technology
Date 2025-09-06
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajim.v27i1.1958
 
Source South African Journal of Information Management; Vol 27, No 1 (2025); 10 pages 1560-683X 2078-1865
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://sajim.co.za/index.php/sajim/article/view/1958/3299 https://sajim.co.za/index.php/sajim/article/view/1958/3300 https://sajim.co.za/index.php/sajim/article/view/1958/3301 https://sajim.co.za/index.php/sajim/article/view/1958/3302
 
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Rights Copyright (c) 2025 Fradreck Nyambandi, Andre De la Harpe, Michael Twum-Darko https://creativecommons.org/licenses/by/4.0
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