Digital pulse: Social media reaction to South Africa’s National Health Insurance implementation

African Journal of Primary Health Care & Family Medicine

 
 
Field Value
 
Title Digital pulse: Social media reaction to South Africa’s National Health Insurance implementation
 
Creator Masemola, Hlabje C. Mulondo, Mutshidzi A. Nkambule, Sphamandla J. Madida, Bafana Seretlo, Raikane J.
 
Subject Public Health social media; reactions; implementation; South Africa National Health Insurance; Universal Health Coverage
Description Background: Social media has become a platform where unheard voices within different communities are shared with government.Aim: The study explored and described expressed reactions of social media users regarding the implementation of the National Health Insurance (NHI) in South Africa.Setting: This study was conducted online on existing social media platforms that share current news. These social media platforms included X (formerly known as Twitter), Facebook, Instagram and TikTok.Methods: This was a qualitative study that applied an explorative-descriptive approach. Using convenience sampling, raw data from screenshots of the first 10 social media users’ reactions from each news media company were collected. The authors collected information verbatim from the screenshots and created two main transcripts with 10 reactions from each of the selected news media accounts. Thematic analysis was used to analyse data.Results: Eight main themes emerged from the reactions of the users. These include concerns about the public financial and taxation burden, corruption and mismanagement by the government, concerns about the quality of healthcare services, fear of medical staff exodus, issues of equity and access to healthcare, government’s political motives and electioneering, user’s preference for improving current public healthcare system and doubts about NHI implementation feasibility.Conclusion: The findings emphasise the need for government officials to include the community before introducing, signing and implementing different bills.Contribution: Through highlighting the public’s sentiments on challenges, readiness and feasibility of implementing the NHI, policymakers will be encouraged to ensure adequate health communication and community participation.
 
Publisher AOSIS
 
Contributor None
Date 2025-09-04
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Qualitative research
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/phcfm.v17i1.4997
 
Source African Journal of Primary Health Care & Family Medicine; Vol 17, No 1 (2025); 9 pages 2071-2936 2071-2928
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://phcfm.org/index.php/phcfm/article/view/4997/8591 https://phcfm.org/index.php/phcfm/article/view/4997/8592 https://phcfm.org/index.php/phcfm/article/view/4997/8594 https://phcfm.org/index.php/phcfm/article/view/4997/8595
 
Coverage South Africa May 2024 Social Media Users
Rights Copyright (c) 2025 Hlabje C. Masemola, Mutshidzi A. Mulondo, Sphamandla J. Nkambule, Bafana Madida, Raikane J. Seretlo https://creativecommons.org/licenses/by/4.0
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