Exploring cancer knowledge and sources of information among the public: An analytical study

African Journal of Primary Health Care & Family Medicine

 
 
Field Value
 
Title Exploring cancer knowledge and sources of information among the public: An analytical study
 
Creator Ngwira, Flemmings F. Kambalame, Lusizi Kondowe, Wellman Mkandawire, Jessie
 
Subject Public health; primary health care cancer; knowledge; communication; risk factors; early warning signs.
Description Background: Malawi faces a heavy cancer burden because of high incidence and late-stage diagnoses, largely driven by low public awareness of cancer risk factors and early warning signs.Aim: This study aimed to explore the cancer knowledge of cancer risk factors and early warning signs, and sources of information among the public.Setting: This study was conducted in four districts within the Southern Region of Malawi.Methods: The study used a cross-sectional approach to elicit knowledge of cancer and sources of cancer information among a sample of 305 participants. Data were collected using a previously standardised Cancer Awareness Measure (CAM). Statistical data analyses were conducted using IBM® SPSS® statistics version 22.Results: Awareness of cancer risk factors and early warning signs was found to be low, indicating a significant lack of public knowledge about cancer. The radio emerged as the most common medium of cancer information through which Malawians receive cancer information, followed by clinics and hospitals. Interestingly, many individuals perceived clinics – not the radio – as the primary source where they gained a clearer understanding of cancer information.Conclusion: The study concludes that public knowledge of cancer in Southern Malawi is low and although radio is the main information source, clinics are more effective because of expert guidance.Contribution: This study identifies critical gaps in cancer awareness and understanding in Malawi, highlighting the need for improved and targeted communication strategies, particularly among vulnerable populations.
 
Publisher AOSIS
 
Contributor
Date 2025-07-07
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Quantitative research
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/phcfm.v17i1.4820
 
Source African Journal of Primary Health Care & Family Medicine; Vol 17, No 1 (2025); 8 pages 2071-2936 2071-2928
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://phcfm.org/index.php/phcfm/article/view/4820/8392 https://phcfm.org/index.php/phcfm/article/view/4820/8393 https://phcfm.org/index.php/phcfm/article/view/4820/8394 https://phcfm.org/index.php/phcfm/article/view/4820/8395
 
Coverage Africa; Malawi; Southern Region 2023 Men and women of 15 - 60 years old
Rights Copyright (c) 2025 Flemmings F. Ngwira, Lusizi Kambalame, Wellman Kondowe, Jessie Mkandawire https://creativecommons.org/licenses/by/4.0
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