Managerial strategies to reduce stress and brain drain in tourism through moral values
South African Journal of Business Management
| Field | Value | |
| Title | Managerial strategies to reduce stress and brain drain in tourism through moral values | |
| Creator | Leal-Solís, Ana Al-Jaberi, Sarmad Roets, Aloysius O.S.B. Castellano Álvarez, Francisco Javier | |
| Description | Purpose: This research explores effective managerial practices to reduce brain drain in tourism by promoting moral values such as compassion and empathy. It investigates how a supportive work environment can decrease employee stress, improve job satisfaction and retain skilled professionals.Design/methodology/approach: The study employed a structural equation modelling-partial least squares (SEM-PLS) longitudinal model over three periods in 2023–2024. Invitations were sent to 47 inland hotels, with only 6 participating. It aimed to provide tools for employees to cope with pandemic-related crises. Managers distributed the questionnaires, yielding 267 responses out of 290.Findings/results: The research highlights how managerial practices focussed on moral values such as compassion and empathy can reduce brain drain in tourism by alleviating employee stress. It shows that values-driven training programmes foster a supportive work environment, leading to greater job satisfaction and talent retention. Limitations call for further longitudinal studies.Practical implications: A key limitation was the lack of longitudinal studies on training’s impact on values within the same population. Additionally, focus groups were needed because of employees’ unavailability for scheduled meetings.Originality/value: It was observed that the training helps not only overcome stressful situations but also provided a sense of commitment and excellence towards the company, helping to connect workers and customers. Similarly, it contributed to reducing the level of stress by improving its customer-facing training, which helped to overcome unforeseen changes in the hotel. | |
| Publisher | AOSIS | |
| Date | 2024-10-18 | |
| Identifier | 10.4102/sajbm.v55i1.4842 | |
| Source | South African Journal of Business Management; Vol 55, No 1 (2024); 11 pages 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/4842/3137
https://sajbm.org/index.php/sajbm/article/view/4842/3138
https://sajbm.org/index.php/sajbm/article/view/4842/3139
https://sajbm.org/index.php/sajbm/article/view/4842/3140
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