Contextual entrepreneurship and gender: The case of Nigeria in relation to developed countries

South African Journal of Business Management

 
 
Field Value
 
Title Contextual entrepreneurship and gender: The case of Nigeria in relation to developed countries
 
Creator Gutiérrez-Broncano, Santiago Jiménez-Estévez, Pedro Opute, John Díaz-García, María-Cristina Giraldo-Giraldo, Camilo
 
Subject Business; Management Female entrepreneurship; developed and developing countries; patriarchal culture; qualitative study; gender construction; Nigeria.
Description Purpose: There is a need to better understand the impact of different contexts depending on their economic and social development on women’s entrepreneurial experience, that is how belonging to certain cultures may affect women entrepreneurs’ experiences differently.Design/methodology/approach: Using interviews, this research explores the narratives of 35 women entrepreneurs in Nigeria (sub-Saharan Africa) in a context of scarcity and where the burden of care and support falls on women. It is important to understand how entrepreneurs feel and think about the barriers and catalysts they have encountered and their identity in specific contexts.Findings/results: In Nigeria, the discourse around women entrepreneurship revolves around personal characteristics that women should emphasise, such as self-confidence, self-efficacy and determination. Therefore, they build their identity in a communitarian and pluralistic way, which is not common in developed countries that are more individualistic.Practical implications: We cannot assume that a developed world perspective, however dominant, is well-equipped to explain entrepreneurship everywhere. In developing countries, women still must fight for their legitimacy as entrepreneurs, while in developed countries women show greater agency in trying to counteract the gendered construction of entrepreneurship.Originality/value: The article follows calls in the literature, specifically that dealing with women’s entrepreneurship, to contextualise the analysis, focus on developing countries and use a qualitative approach.
 
Publisher AOSIS
 
Contributor
Date 2024-09-27
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajbm.v55i1.4728
 
Source South African Journal of Business Management; Vol 55, No 1 (2024); 14 pages 2078-5976 2078-5585
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://sajbm.org/index.php/sajbm/article/view/4728/3108 https://sajbm.org/index.php/sajbm/article/view/4728/3109 https://sajbm.org/index.php/sajbm/article/view/4728/3110 https://sajbm.org/index.php/sajbm/article/view/4728/3111
 
Coverage Nigeria — Gender
Rights Copyright (c) 2024 Santiago Gutiérrez-Broncano, Pedro Jiménez-Estévez, John Opute, María-Cristina Díaz-García, Camilo Giraldo-Giraldo https://creativecommons.org/licenses/by/4.0
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