Influencing the adoption of microgeneration technologies using the theory of planned behaviour
South African Journal of Business Management
| Field | Value | |
| Title | Influencing the adoption of microgeneration technologies using the theory of planned behaviour | |
| Creator | Mkhize, Njabulo H. | |
| Description | Purpose: This study sought to understand the factors that influence the behavioural intention of households towards microgeneration technologies. This includes subjective knowledge (SK) within the TPB framework as a determinant of behavioural intention.Methods: A quantitative research approach was followed. A sample frame consisted of households as a unit. A structured questionnaire was administered by using convenience sampling approach. Respondents include members of households who were above the age of 18. Altogether, 237 usable self-administered questionnaires were used for the data.Results: A two-stage procedure to perform Structural Equation Modeling (SEM) analysis by using SPSS AMOS 25 was conducted. The results showed that subjective norms (SNs) and attitude (ATT) had a significant and positive relationship with behavioural intention. Subjective knowledge showed no significant relationship.Practical implications: Recommendations are made to marketers in relationship to cohesive message relating to microgeneration technologies with a special emphasis on reference groups in the messaging. For policymakers, there will be a need to consider the role of society and the immediate communities of potential adopters in their policy documents.Originality/value: This study contributes to the scarce understanding of microgeneration technology in emerging markets by testing a proposed model by using data. It also enriches the adoption models via empirically exploring the relationship between SK and behavioural intention. | |
| Publisher | AOSIS | |
| Date | 2021-05-31 | |
| Identifier | 10.4102/sajbm.v52i1.2100 | |
| Source | South African Journal of Business Management; Vol 52, No 1 (2021); 9 pages 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/2100/1831
https://sajbm.org/index.php/sajbm/article/view/2100/1832
https://sajbm.org/index.php/sajbm/article/view/2100/1834
https://sajbm.org/index.php/sajbm/article/view/2100/1835
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