The use of proactive communication through knowledge management to create awareness and educate clients on e-banking fraud prevention

South African Journal of Business Management

 
 
Field Value
 
Title The use of proactive communication through knowledge management to create awareness and educate clients on e-banking fraud prevention
 
Creator Barker, Rachel
 
Subject Communication Science knowledge management; knowledge sharing; e-banking fraud prevention; fraudulent e-banking transactions; client relationships.
Description Purpose: This study sets out to address the lack of studies to educate clients and create awareness on fraud prevention in this sector, specifically on e-banking fraud that falls into two main categories: phishing/vishing/Smishing and malware practices.Design/methodology/approach: An interpretivist approach was used to analyse a real online website that is available to all users. The subject under study was the website of the South African Banking Risk Information Centre (SABRIC). The three concurrent cyclical flow of activity of the data analysis interactive model was utilised in the research. An abductive approach was used to report on the findings based on descriptions and interpretive comments relating it to and drawing on the theoretical thrusts identified. The research was conducted during the two time frames of 2017 and 2018.Findings/results: It was found that SABRIC did use its website to communicate proactively with clients to create awareness and educate them on e-banking fraud prevention measures. A significant increase in proactive communication through various activities was evident when the 2017 and 2018 statistics were compared.Practical implications: The main themes that emerged from the findings include the need for collaborative efforts, member training, intervention by government and law enforcement agencies and the importance of awareness of protective measures.Originality/value: This study contributes to the limited body of knowledge and literature investigating the need for proactive communication through knowledge management typologies in emerging economic contexts to create awareness and educate clients on e-banking fraud prevention to address the intensification of cases in fraud.
 
Publisher AOSIS
 
Contributor
Date 2020-10-14
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajbm.v51i1.1941
 
Source South African Journal of Business Management; Vol 51, No 1 (2020); 10 pages 2078-5976 2078-5585
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://sajbm.org/index.php/sajbm/article/view/1941/1652 https://sajbm.org/index.php/sajbm/article/view/1941/1651 https://sajbm.org/index.php/sajbm/article/view/1941/1653 https://sajbm.org/index.php/sajbm/article/view/1941/1650
 
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Rights Copyright (c) 2020 Rachel Barker https://creativecommons.org/licenses/by/4.0
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