A critical analysis of the social implications of gospel merchandising among Nigerian Christians today

HTS Teologiese Studies/Theological Studies

 
 
Field Value
 
Title A critical analysis of the social implications of gospel merchandising among Nigerian Christians today
 
Creator Diara, Benjamin Mokwenye, Michael E.
 
Subject religion; society Gospel merchandising; Gospel; Merchandising; Nigeria; Christians; Materialism
Description This article critically analyses the social implications of gospel merchandising among Nigerian Christians today. The research method adopted for the work is the qualitative phenomenological approach. Clerics of different Christian denominations in the country have maximised the opportunity of mass patronage from citizens seeking solutions to their spiritual, social and economic problems to merchandise the gospel and the associated religious elements. How this religious development affects the Nigerian society is the task that this article tackles. The article discovered that gospel merchandising has had both positive and negative implications for the society. Whilst the phenomenon has provided opportunity for competitive propagation of the gospel in the Nigerian society as well as employment for the unemployed, especially the youths, it is observed that the same phenomenon has affected the society negatively by encouraging the gangrenous social sickness known as corruption and by influencing the general trend of diabolism and immorality in the society. The study recommends, among other things, that the Christian Association of Nigeria (CAN) should cooperate with the government so that its war against corruption could be carried into the church as it has been observed that the unwholesome phenomenon is also endemic in the church in no small measure.
 
Publisher AOSIS
 
Contributor
Date 2019-08-19
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/hts.v75i1.5391
 
Source HTS Teologiese Studies / Theological Studies; Vol 75, No 1 (2019); 6 pages 2072-8050 0259-9422
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://hts.org.za/index.php/hts/article/view/5391/13123 https://hts.org.za/index.php/hts/article/view/5391/13122 https://hts.org.za/index.php/hts/article/view/5391/13124 https://hts.org.za/index.php/hts/article/view/5391/13076
 
Coverage — — —
Rights Copyright (c) 2019 Benjamin Diara; Michael E. Mokwenye https://creativecommons.org/licenses/by/4.0
ADVERTISEMENT