Investigating the relationship between corporate social responsibility and market, cost and environmental performance for sustainable business

South African Journal of Business Management


 
 
Field Value
 
Title Investigating the relationship between corporate social responsibility and market, cost and environmental performance for sustainable business
 
Creator Suganthi, L.
 
Subject Business Management; Organizational Behavior; corporate social responsibility; market performance; cost performance; environmental performance; sustainable business.
Description Purpose: Corporate social responsibility (CSR) when integrated with the business model resulted in the holistic development of the organisation and the community. Many firms have found that CSR initiatives have a positive influence on performance. However, results indicating the contrary have also been noted during the review of literature. Research dealing with the relationship between the adoption of CSR initiatives and market, cost and environmental performance was scant. This research was directed towards finding the relationship between the adoption of CSR initiatives by the organisation and the different types of performance related to market, cost and environment.Design/methodology/approach: This study made use of 527 cleaned responses collected from employees belonging to various organisations. Measurement and structural models were developed using analysis of moment structure (AMOS) to analyse the data. The models were also tested using income as a moderator.Findings/results: Composite reliability, discriminant validity and average variance extracted revealed that the models were acceptable and the model fit indices for both measurement and structural models were within acceptable limits. The accepted hypotheses, namely, adoption of CSR initiatives, have a significant positive effect on the market, cost and environmental performance.Practical implications: Organisations can use CSR as a strategic tool to enhance their market, cost and environmental performance for meeting the global competitiveness.Originality/value: The results reveal that when organisations adopt CSR initiatives, the result is a chain reaction with developments being witnessed in several areas. This highlights the need for organisations to adopt CSR initiatives within their business model. A longitudinal study is required to find the extent of the influence of CSR initiatives on market, cost and environmental performance.
 
Publisher AOSIS
 
Contributor
Date 2020-04-29
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip text/xml application/pdf
Identifier 10.4102/sajbm.v51i1.1630
 
Source South African Journal of Business Management; Vol 51, No 1 (2020); 13 pages 2078-5976 2078-5585
 
Language eng
 
Relation https://sajbm.org/index.php/sajbm/article/view/1630/1534 https://sajbm.org/index.php/sajbm/article/view/1630/1532 https://sajbm.org/index.php/sajbm/article/view/1630/1533 https://sajbm.org/index.php/sajbm/article/view/1630/1531
 
Coverage — — Age above 22 years; Indian
Rights Copyright (c) 2020 L. Suganthi https://creativecommons.org/licenses/by/4.0