How do learning orientation and strategy yield innovativeness and superior firm performance?
South African Journal of Business Management
| Field | Value | |
| Title | How do learning orientation and strategy yield innovativeness and superior firm performance? | |
| Creator | Dülger, M. Alpay, G. Yılmaz, C. Bodur, M. | |
| Description | This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter’s generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their firms’ innovativeness and performance levels. | |
| Publisher | AOSIS | |
| Date | 2014-06-30 | |
| Identifier | 10.4102/sajbm.v45i2.123 | |
| Source | South African Journal of Business Management; Vol 45, No 2 (2014); 35-50 2078-5976 2078-5585 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajbm.org/index.php/sajbm/article/view/123/130
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