Personality and content preferences on social network sites in South Africa

South African Journal of Business Management


 
 
Field Value
 
Title Personality and content preferences on social network sites in South Africa
 
Creator Mwaba, K. Saini, Y. Abratt, R.
 
Subject — —
Description Worldwide, visual content, such as photos and videos, have increased dramatically on social network sites (SNS), with South Africa being no exception. The purpose of this study was to investigate the relationship between two personality traits – need for cognition and need for affect – and visual and verbal content preference on SNS in South Africa. A survey was conducted and data were obtained from 307 social network site users. The main findings showed that personality does have an influence on SNS users’ preference for visual or verbal content. Implications for both theory and practice are discussed.
 
Publisher AOSIS
 
Contributor
Date 2017-12-31
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format application/pdf
Identifier 10.4102/sajbm.v48i4.39
 
Source South African Journal of Business Management; Vol 48, No 4 (2017); 13-20 2078-5976 2078-5585
 
Language eng
 
Relation https://sajbm.org/index.php/sajbm/article/view/39/25
 
Coverage — — —
Rights Copyright (c) 2018 K. Mwaba, Y. Saini, R. Abratt https://creativecommons.org/licenses/by/4.0