Satisfying visitors’ needs: What to resort to

South African Journal of Business Management

Field Value
Title Satisfying visitors’ needs: What to resort to
Creator Viljoen, Adam H. Kruger, Martinette Saayman, Melville
Subject — Resort markets; resort motives; resort attributes; South Africa; factor analysis.
Description Background: Over centuries resorts across the world have played a pivotal role in tourism and can even be seen as the backbone of tourism as we know and comprehend it today. South Africa is no different, and the country has numerous resorts attracting thousands of visitors annually. Hence, there is strong competition among the different resorts.Objectives: Based on the above, this research aimed to obtain an understanding of the resort travel market in South Africa by investigating if different resorts attract different types of visitors.Method: This is an under-researched topic, yet the wide variety of resorts provides ample opportunities for investigation. This article identifies four important travel motives of resort visitors and provides insight into the importance of resort amenities by outlining five essential resort attributes.Results: This article finds that different resorts attract different markets, which influences the marketing and management opportunities of each resort.Conclusion: From the results, viable marketing and management recommendations are provided.
Publisher AOSIS
Date 2019-05-30
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion —
Format text/html application/epub+zip application/xml application/pdf
Identifier 10.4102/sajbm.v50i1.1370
Source South African Journal of Business Management; Vol 50, No 1 (2019); 12 pages 2078-5976 2078-5585
Language eng
Coverage — — —
Rights Copyright (c) 2019 Adam H. Viljoen, Martinette Kruger, Melville Saayman