To blend or not to blend? Consumer attitudes towards mandatory use of ethanol-blended fuel in Zimbabwe

Journal for Transdisciplinary Research in Southern Africa

 
 
Field Value
 
Title To blend or not to blend? Consumer attitudes towards mandatory use of ethanol-blended fuel in Zimbabwe
 
Creator Muposhi, Asphat Dhurup, Manilall
 
Subject consumer behaviour; sustainability blended fuel; E10; blending gap; ethanol; Zimbabwe
Description Worldwide, the use of bioethanol is proliferating as an alternative to fossil fuels. Consistent with this trend, the Zimbabwean government mandated the blending of unleaded petrol with 10% ethanol. As the use of ethanol-blended fuel is still at the infancy stage in Zimbabwe, the objective of this study was to explore consumer attitudes towards mandatory use of ethanolblended petrol. The study employed a qualitative research design, and data were collected using semi-structured in-depth interviews from motorists who regularly use blended fuel. Thematic content analysis was used to analyse interview transcripts. The study showed that the market acceptance of blended fuel remains low in Zimbabwe. The main themes that characterised consumer attitudes towards blended fuel were cynicism, misinformation, unavailability and risk perception. Overall, the study found that the use of ethanol-blended fuel remains a contested terrain in Zimbabwe and there is a need for consumer education to correct misconceptions prevailing in the marketplace.
 
Publisher AOSIS
 
Contributor —
Date 2017-06-22
 
Type info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion — Interview
Format text/html application/epub+zip application/xml application/pdf
Identifier 10.4102/td.v13i1.417
 
Source The Journal for Transdisciplinary Research in Southern Africa; Vol 13, No 1 (2017); 7 pages 2415-2005 1817-4434
 
Language eng
 
Relation
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:

https://td-sa.net/index.php/td/article/view/417/488 https://td-sa.net/index.php/td/article/view/417/487 https://td-sa.net/index.php/td/article/view/417/489 https://td-sa.net/index.php/td/article/view/417/480
 
Coverage — — mixed
Rights Copyright (c) 2017 Asphat Muposhi, Manilall Dhurup https://creativecommons.org/licenses/by/4.0
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