The relationship between customer satisfaction, social responsibility, and long-run financial performance
Journal for Transdisciplinary Research in Southern Africa
| Field | Value | |
| Title | The relationship between customer satisfaction, social responsibility, and long-run financial performance | |
| Creator | Wang, Yi-Chen Venter, Ben-Piet Huang, Chia-Hsing | |
| Description | This paper investigates the link between long-run corporate financial performance, corporate social responsibility, and customer satisfaction. Using annual financial data, customer satisfaction index, and the Dow Jones Sustainability Index, the paper seeks to establish whether it pays organizations to use ethical methods in striving to be sustainable. Data used for this research cover the period 2001 to 2008. We used dynamic panel data linear regression models to analyze the effect of customer satisfaction and social responsibility on short-run and long-run financial performance. It was found that it may benefit organizations to use ethical methods in pursuing sustainability. since organizations who invest time, money, and effort in corporate social responsibility activities, their good reputations and satisfied customers yield long-term cash flow growth.Keywords: corporate customer satisfaction, Corporate Social Responsibility, corporate financial performanceDisciplinesL business studies, international studies, ethics, finance studies | |
| Publisher | AOSIS | |
| Date | 2012-12-31 | |
| Identifier | 10.4102/td.v8i2.226 | |
| Source | The Journal for Transdisciplinary Research in Southern Africa; Vol 8, No 2 (2012); 21 pages 2415-2005 1817-4434 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://td-sa.net/index.php/td/article/view/226/192
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