The alignment of product strategy to supply chain practices of craft businesses in Gauteng Province, South Africa
Journal of Transport and Supply Chain Management
| Field | Value | |
| Title | The alignment of product strategy to supply chain practices of craft businesses in Gauteng Province, South Africa | |
| Creator | Voortman, Craig Makhitha, K. Mercy | |
| Description | External factors such as blurring market boundaries, escalating customer diversity and increasing global competitive threats have forced businesses to build strategies around key products and formulate market-driven strategies that are integrated with relationship and supply chain strategies to deliver superior customer value. Indeed, in the modern era of supply chain management, organisations are getting more integrated with their suppliers and customers as a way to manage the total supply chain. The purpose of this research was to determine if product strategies and supply chain practices of small craft business are aligned. Personal in-depth interviews were conducted with nine craft businesses operating in Gauteng Province, South Africa. The findings revealed that craft businesses struggle to match their product strategies with their supply chain strategies. Craft businesses also exhibited some inbound supply chain weaknesses. | |
| Publisher | AOSIS | |
| Date | 2014-11-21 | |
| Identifier | 10.4102/jtscm.v8i1.126 | |
| Source | Journal of Transport and Supply Chain Management; Vol 8, No 1 (2014); 11 pages 1995-5235 2310-8789 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://jtscm.co.za/index.php/jtscm/article/view/126/257
https://jtscm.co.za/index.php/jtscm/article/view/126/258
https://jtscm.co.za/index.php/jtscm/article/view/126/259
https://jtscm.co.za/index.php/jtscm/article/view/126/250
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