Predicting the attitude towards electronic banking continued usage intentions among rural banking customers in South Africa
South African Journal of Information Management
| Field | Value | |
| Title | Predicting the attitude towards electronic banking continued usage intentions among rural banking customers in South Africa | |
| Creator | Nkoyi, Anele Tait, Madele van der Walt, Freda | |
| Description | Background: The proliferation of electronic banking has revolutionised the delivery of financial services across the globe. E-banking services offer substantial benefits, such as reduced costs to transact, convenience and flexibility. Despite the considerable penetration of e-banking in South Africa, it remains unclear whether customers are willing to continue using these services, particularly given the safety concerns, because of the high incidence of cybercrime.Objectives: Owing to the paucity of research on customers’ attitude towards continued usage intentions of e-banking services, the aim of this study is to investigate the formation of attitude towards e-banking continued usage intentions among rural banking customers.Method: The study was underpinned by a positivist paradigm, and a descriptive design was employed. Primary data were collected by means of self-administered questionnaires, which yielded 139 valid responses. Regression analysis was utilised during the analysis for hypothesis testing.Results: The results revealed that e-banking attitude is mainly driven by perceived ease of use and perceived usefulness. Furthermore, the results showed that e-banking attitude strongly predicts continued usage intentions.Conclusion: The empirical evidence presented in this study adds value to the existing research on e-banking, particularly in the context of rural banking customers, an area which is largely under-researched in South Africa. | |
| Publisher | AOSIS | |
| Date | 2019-01-24 | |
| Identifier | 10.4102/sajim.v21i1.1016 | |
| Source | SA Journal of Information Management; Vol 21, No 1 (2019); 8 pages 1560-683X 2078-1865 | |
| Language | eng | |
| Relation |
The following web links (URLs) may trigger a file download or direct you to an alternative webpage to gain access to a publication file format of the published article:
https://sajim.co.za/index.php/sajim/article/view/1016/1361
https://sajim.co.za/index.php/sajim/article/view/1016/1360
https://sajim.co.za/index.php/sajim/article/view/1016/1362
https://sajim.co.za/index.php/sajim/article/view/1016/1359
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